Design + Strategy
Sun Pharmaceuticals was launching a new drug at AAD 2019 called Ilumya. Working with their agency, CDM, we created an entire immersive world that brought forward the concept of weightlessness that defines the brand campaigns. Using LED video walls, augmented reality, an upside down 15' yellow tree, custom designed furniture, floating sofas, and interactive kiosks, we created this massive space to showcase the brand in every dimension.
The rest of the space featured an 8'x10' flutter wall, interactive kiosks, illuminated catering counter, and enveloping tension fabric graphic wings that kept you in tune with the world of Sun Dermatology and Sun Pharmaceuticals.