Retail Display Program
Design + Strategy
Visual Communications was tasked with managing the rollout of a brand new retail display program for SMEG, that went to appliance dealers around North America. These displays needed to feel cohesive of the overall brand, but distinctly different from one another to match each of the various product lines that SMEG offers. From the partnership with Dolce + Gabbana that resulted in displays featuring hand painted ceramic tiles to the clean white displays highlighting the bright colors of the Portofino collection.