Branding + Marketing
Design + Strategy
While working as the Director of Marketing for Simpatico Theatre in Philadelphia, I took the initiative to start researching the possibility of re-branding the company. The previous branding had been in place since the company's inception in 2006 and was in need of updating to go along with a revamped mission statement. The goal of the new brand was to create a full system that could adapt to a variety of use cases from digital applications to posters and postcards. We wanted to maintain the "handmade" feel from the original logo while making it feel approachable and professional.