Tailgate Experience Concept
CREATIVE DIRECTION + Environmental Design
Our approach for Luke Combs was to create an immersive tailgate that would extend the vibes all the way out to the parking lot. Inspired by his music, this concept provided Luke's team with a turnkey concept to create an unforgettable pre-show experience. Featuring a stage for local performers, branded infrastructure, experiential activities, games, food, drinks, photo ops, and more, this tailgate held more than meets the eye.