Creative Direction | design & Rendering
HTG Molecular wanted a unique way to tell the story of their end to end systems for drug development and data processing while in-person experiential events were on pause. Working in tandem with their expert scientific teams, I led the development of 4 independent virtual environments that all shared a similar design language. Featuring bright colors, modern design touches, and a whole host of laboratory equipment, these environments contained hotspots that could be activated at the click of a button to bring up pdfs, links, and more information.
As a part of the virtual booth, we wanted to include video transitions from one space to another. This allowed for a more seamless user experience and maintained a level of connectivity to each of these 4 spaces.