Design + STRATEGY
Axalta’s biggest show is SEMA, the best place to see the newest automotive performance products and vehicle trends. Visual worked with Axalta’s agency to develop a new environmental palette for each show based on the Color of the Year. This booth was based on "Sahara" a brilliant gold that draws it's roots from classic Las Vegas. Featured in the space were (3) amazing cars painted in the latest, greatest Axalta colors, gloss laminate flooring, custom halo-lit dimensional signage, custom hanging lightboxes, an LED Wall, a color sample vending machine, and an interactive 3D quiz.